National Robotarium campaign wins at PRCA Dare Awards 2023

The National Robotarium was a winner at this year’s PRCA Scotland Dare Awards, an event which celebrates excellence in the public relations and communications industry.

The UK’s leading robotics and AI facility was presented with the award for ‘Event/Launch of the Year’ in recognition of its communications campaign to launch the opening of its new state-of-the-art £22.4m building in September 2022.

Other winners on the night were Scotland’s university innovation springboard competition, Converge, which received PRCA Scotland’s ‘B2B Campaign of the Year’ award for its works launching its 13th annual programme of competitions.

In May [2023], Converge unveiled the 100 start-ups and spinouts that will receive support to turn their ideas for products and services into reality as part of its 2023 programme, with a growing number of companies using robotics and AI to help tackle challenges including the climate emergency, health conditions, and childhood literacy.

Expressing delight at winning, Research Communications Manager at the National Robotarium, Louise Jack said:

“The National Robotarium and  Converge share a common vision to transform the world through cutting-edge technology and innovation. These awards serve as a testament to our unwavering dedication to achieving that goal and, importantly, ensuring its story is told.

“We’re incredibly grateful to the PRCA Scotland for acknowledging our achievements and would like to thank our public relations partner Hot Tin Roof for its support and dedication throughout the delivery of this media campaign.”